![\"\"](\"http:\/\/www.starkeith.net\/coredump\/wp-content\/uploads\/\/2012\/04\/korn.png\" "\\"mail")
If there’s one thing that really annoys me, it’s crappy methods of unsubscribing from email newsletters and the like. You’ve probably seen it before – you get some email from a company you’ve bought something from in the past, or maybe a website’s newsletter that you signed up for. It’s not spam, but you decide that you don’t really want these sorts of emails anymore, so you click the “Unsubscribe” link down at the bottom.<\/p>\n
And then you’re greeted with something like this (emphasis mine):<\/p>\n
Thanks for unsubscribing.
\nIt may take up to 10 days to process your request.<\/strong><\/p><\/blockquote>\nTen days? TEN DAYS?!?<\/strong> Seriously?<\/p>\n
While the exact number of days may vary, the point is that you aren’t unsubscribed yet<\/em>, even though you clicked the link to unsubscribe.<\/p>\n
What’s worse is that sometimes the company or website will send you another<\/em> email during that processing period!<\/p>\n
Personally, whenever I see something like this it tends to send me into a sort of rage, where I vow never to do business with this company\/organization\/website ever again. Because really, saying that it’s going to take days<\/strong> (however many it may be) to do what should be instantaneous<\/strong> is just a giant middle finger to whomever is on the receiving end of the original email.<\/p>\n
I could understand delays in processing an unsubscribe request back in the dark ages of the Internet – maybe even as recently as 5 years ago – when email mailing lists were cultivated manually, but honestly in this day and age there is absolutely no excuse<\/strong> for not automatically honoring an unsubscribe request immediately<\/em> after a link is clicked.<\/p>\n
I have to imagine that all of these “unsubscribe processing delay” messages come from old or home-grown email systems, because all the modern email marketing systems I know of will honor unsubscribe requests immediately.<\/p>\n
When someone clicks an “unsubscribe” link (and I’m talking about a true<\/em> “unsubscribe me from everything” link, not just a “stop receiving offers” or “stop sending me the monthly newsletter” type links), that person’s email address should be immediately marked as “DO NOT CONTACT” and no more bulk-type emails should ever be sent to that person’s address until they do something to opt-in to receiving them again.<\/p>\n
In other words, when I click the “unsubscribe” link in your email, I expect you to unsubscribe me NOW<\/strong>, not 3 or 5 or 10 days later. Immediate unsubscribing may not be legally<\/em> required (e.g., by the CAN SPAM Act), but I’d like to think it is morally<\/em> required – it’s just common courtesy.<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
If there’s one thing that really annoys me, it’s crappy methods of unsubscribing from email newsletters and mailing lists that end with “it may take up to 10 days to process your request.”<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"webmentions_disabled_pings":false,"webmentions_disabled":false,"_jetpack_memberships_contains_paid_content":false,"activitypub_content_warning":"","activitypub_content_visibility":"","activitypub_max_image_attachments":3,"activitypub_interaction_policy_quote":"anyone","activitypub_status":"","footnotes":"","jetpack_post_was_ever_published":false},"categories":[203,10],"tags":[192,220],"class_list":["post-3850","post","type-post","status-publish","format-standard","hentry","category-internet-technology","category-rants","tag-email","tag-etiquette","entry"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pimUj-106","jetpack-related-posts":[{"id":342,"url":"https:\/\/www.starkeith.net\/coredump\/2004\/12\/11\/posting-and-you\/","url_meta":{"origin":3850,"position":0},"title":"Posting and You","author":"Keith Survell","date":"December 11, 2004","format":false,"excerpt":"If you've ever posted to a forum, you should watch this. 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If you've followed my advice on this website and are using Thunderbird, I highly recommend that you upgrade today!","rel":"","context":"In "tech"","block_context":{"text":"tech","link":"https:\/\/www.starkeith.net\/coredump\/category\/technology\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":530,"url":"https:\/\/www.starkeith.net\/coredump\/2005\/06\/08\/dating-an-apple-developer\/","url_meta":{"origin":3850,"position":3},"title":"Dating an Apple Developer","author":"Keith Survell","date":"June 8, 2005","format":false,"excerpt":"I'm not an Apple developer, but the point still stands. An amusing read; and if you're a developer (or if you've dated one before) you might even catch yourself laughing at some of the \"pearls\" of wisdom.","rel":"","context":"In "fun stuff"","block_context":{"text":"fun stuff","link":"https:\/\/www.starkeith.net\/coredump\/category\/fun-stuff\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":577,"url":"https:\/\/www.starkeith.net\/coredump\/2005\/07\/20\/google-moon\/","url_meta":{"origin":3850,"position":4},"title":"Google Moon","author":"Keith Survell","date":"July 20, 2005","format":false,"excerpt":"By now you've probably heard about Google Maps, the wicked-cool map interface made by those groovy people over at Google. Well, now they've got a small collection of moon images, completed with some trivia about the moon landings. Seems pretty simple, right? Yeah... just... zoom in a bit. Then you'll\u2026","rel":"","context":"In "fun stuff"","block_context":{"text":"fun stuff","link":"https:\/\/www.starkeith.net\/coredump\/category\/fun-stuff\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1081,"url":"https:\/\/www.starkeith.net\/coredump\/2008\/04\/23\/a-really-good-essay-on-americas-most-dangerous-enemy\/","url_meta":{"origin":3850,"position":5},"title":"A Really Good Essay on “America’s Most Dangerous Enemy”","author":"Keith Survell","date":"April 23, 2008","format":false,"excerpt":"This post from Fabius Maximus on \"America's Most Dangerous Enemy\" is really good. It is probably one of the best essays I have ever read on the subject - clearly laid out, with citations and a clear structure. 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