{"id":2572,"date":"2009-05-20T17:36:03","date_gmt":"2009-05-20T21:36:03","guid":{"rendered":"http:\/\/www.starkeith.net\/coredump\/?p=2572"},"modified":"2009-05-21T08:52:13","modified_gmt":"2009-05-21T12:52:13","slug":"the-etiquette-of-e-mail-signatures","status":"publish","type":"post","link":"https:\/\/www.starkeith.net\/coredump\/2009\/05\/20\/the-etiquette-of-e-mail-signatures\/","title":{"rendered":"The Etiquette of E-Mail Signatures"},"content":{"rendered":"<p>Back in the old days, your signature (or \u201c.sig\u201d) was a statement about who you are \u2013 and in some places (such as forums like Slashdot), it\u2019s still used for that purpose. (In a way, it\u2019s like having an electronic bumper sticker!)<\/p>\n<p>Recently though, I&#8217;ve been thinking about signatures, and whether or not they were still useful in the context of email \u2013 specifically in the context of <strong>business<\/strong> emails. I mean, really, when was the last time you actually found someone\u2019s email signature <em>useful?<\/em><\/p>\n<p>I\u2019m talking, of course, about those huge, obnoxious, totally unnecessary email signatures that seem to be the norm nowadays. The ones that contain pictures, six different phone numbers, an email address (often a different one than the one in the email itself!), a picture, a long title &amp; company name, colors, pictures, flashing lights\u2026 okay, maybe that last one was made up.<\/p>\n<p>I\u2019m much more old-school in my opinion of what a signature should be, mostly in the fact that I don\u2019t think an email signature should have any formatting <strong>at all \u2013 <\/strong>it should be plain text only. I also think that <em>shorter is better<\/em>. I think 3-4 lines is about the max you\u2019d want \u2013 any longer than that and your signature starts being significantly larger than most of the emails you\u2019re sending!<\/p>\n<p>Really, all your email signature should be is:<\/p>\n<ul>\n<li>Your name<\/li>\n<li>Your company name<\/li>\n<li>Your phone number<\/li>\n<\/ul>\n<p>Why is that? Because:<\/p>\n<ul>\n<li>I already have your email address (or else how would I be seeing your email??)<\/li>\n<li>I already have your web address, by virtue of your email address (we\u2019re talking about \u201cbusiness\u201d signatures here, so I\u2019ll assume you\u2019re not using Gmail or Hotmail or something like that, and that your email address\u2019s domain name is the same as your web site\u2019s domain name)<\/li>\n<li>If you\u2019ve got other methods of contact (IM, Twitter, blog, whatever), then you can just <em>tell me those in the body of your email<\/em>. There\u2019s no need to repeat them to every single person you send email to.<\/li>\n<li>Any flashy graphics or pictures just distracts from your message, and in all likelihood will not look right for at least some people (so why take the chance?)<\/li>\n<\/ul>\n<p>While some people think of their email signature as being like their business card, I think that comparison is a little off for one major reason: people don\u2019t have to look at your business card <strong>every single time you talk to them<\/strong>. On the other hand, they do have to look at your email signature every time you send them an email. So it\u2019s important not to overdo it. After all, \u201cless is more,\u201d and <a href=\"http:\/\/www.youtube.com\/watch?v=qoIvd3zzu4Y\">simple is always tasteful<\/a>.<\/p>\n<p>The alternative &#8211; for those that feel that they absolutely <em>must<\/em> give out <em>all <\/em>of their contact information at once &#8211; is to have a signature you use when you first email someone, and then a smaller signature (or none at all!) for follow-up emails after the fact. The problem with this is that you&#8217;ll forget, and eventually you&#8217;ll just fall back to sending the big signature to everyone.<\/p>\n<p>I think of an email signature as being like \u201cfine print\u201d \u2013 the less of it there is, the better. And conversely, the more of it there is, the more\u2026 formal, harsh, corporate, and impersonal your email will sound.<\/p>\n<p>There&#8217;s another aspect of email signatures as well &#8211; the closing line.<\/p>\n<p>Some people include a closing line in the signature block that their email client auto-attaches to every email &#8211; which I find annoying, since every single email from them has the same &#8220;yours truly&#8221; or whatever attached to it and it sounds like I&#8217;m talking to a robot.<\/p>\n<p>People who add closing lines like &#8220;yours truly&#8221; or &#8220;sincerely&#8221; tend to come from the world before email &#8211; that is, the world of physical letters &amp; correspondence. Email is not a direct replacement for old-fashioned mail (for better or worse), and I think it&#8217;s inappropriate to try to &#8220;force&#8221; things that were meant for a different medium onto email.<\/p>\n<p>Although I do sometimes like to close my emails with outrageously formal and archaic closing lines, just for fun &#8211; I have been known to use &#8220;I have the honor to remain \/ Most Sincerely Yours.&#8221; But that&#8217;s for special occasions, not for everyday use.<\/p>\n<p>Other people will close emails with less formal, more casual phrases, such as &#8220;ciao&#8221; or &#8220;cheers,&#8221; perhaps hoping to lend a little &#8220;international&#8221; flavor to their message. My opinion on these sorts of closing phrases is mixed &#8211; they tend to be hit or miss, depending on the context.<\/p>\n<p>For myself, as I&#8217;ve said, I&#8217;m quite old-school, so my emails end quite simply. If I want to use my name (rare), I&#8217;ll simply write:<\/p>\n<p>-Keith<\/p>\n<p>Often with no closing line at all. As for my signature, that is just my name, company, and phone number. (My personal signature is equally short &#8211; just the tagline of my blog, my blog&#8217;s address, and a URL to my PGP public key).<\/p>\n<p><strong>In the end, people who try to make their email signature be more than it really is are just deluding themselves and annoying others.<\/strong><\/p>\n<p>For more on the do\u2019s and don\u2019ts of email signatures, check out these two articles:<\/p>\n<ul>\n<li><a href=\"http:\/\/www.informationweek.com\/blog\/main\/archives\/2007\/08\/what_does_your.html;jsessionid=QWAZPK4PV4HAGQSNDLPCKHSCJUNN2JVN\">What does your E-Mail Signature Say About You?<\/a><\/li>\n<li><a href=\"http:\/\/www.hanselman.com\/blog\/EmailSignatureEtiquetteTooMuchFlair.aspx\">Email Signature Etiquette \u2013 Too Much Flair?<\/a><\/li>\n<\/ul>\n<p><strong>UPDATE:<\/strong> It&#8217;s worth noting that there are certain sub-industries where you can&#8217;t get around the need for an obnoxious email signature &#8211; where they may be mandated by law (or almost mandated by law). Take, for example, lawyers in the U.S. They have some of the longest signatures you&#8217;ll ever see &#8211; full of disclaimers, legal references, and so forth. <a href=\"http:\/\/www.ernietheattorney.net\/ernie_the_attorney\/\">Ernie the Attorney<\/a> has a <a href=\"http:\/\/www.ernietheattorney.net\/ernie_the_attorney\/2005\/05\/boilerplate_lan.html\">two great posts<\/a> on these <a href=\"http:\/\/www.ernietheattorney.net\/ernie_the_attorney\/2005\/05\/more_observatio.html\">uber-long email signatures<\/a> over at his blog which is well worth reading &#8211; even if you&#8217;re not an attorney (but are in an industry that has mandated email signature laws).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email signatures &#8211; are they still important? And is yours one of those obnoxiously long ones?<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"webmentions_disabled_pings":false,"webmentions_disabled":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"activitypub_content_warning":"","activitypub_content_visibility":"","activitypub_max_image_attachments":3,"activitypub_interaction_policy_quote":"anyone","activitypub_status":"","footnotes":"","jetpack_post_was_ever_published":false},"categories":[203,199],"tags":[192,220],"class_list":["post-2572","post","type-post","status-publish","format-standard","hentry","category-internet-technology","category-my-opinion","tag-email","tag-etiquette","entry"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pimUj-Fu","jetpack-related-posts":[{"id":3850,"url":"https:\/\/www.starkeith.net\/coredump\/2012\/04\/01\/unsubscribe-me-now-damnit\/","url_meta":{"origin":2572,"position":0},"title":"Unsubscribe me NOW, Damnit!","author":"Keith Survell","date":"April 1, 2012","format":false,"excerpt":"If there's one thing that really annoys me, it's crappy methods of unsubscribing from email newsletters and mailing lists that end with \"it may take up to 10 days to process your request.\"","rel":"","context":"In &quot;Internet&quot;","block_context":{"text":"Internet","link":"https:\/\/www.starkeith.net\/coredump\/category\/technology\/internet-technology\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.starkeith.net\/coredump\/wp-content\/uploads\/\/2012\/04\/korn.png?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1117,"url":"https:\/\/www.starkeith.net\/coredump\/2008\/05\/17\/a-walk-through-windows-history\/","url_meta":{"origin":2572,"position":1},"title":"A Walk through Windows History","author":"Keith Survell","date":"May 17, 2008","format":false,"excerpt":"I freely admit, I'm a bit of a history nut. And I also admit I use Windows, and have used Windows for pretty much forever. I should also mention that I've personally owned just about every version of Windows to ever exist, at one time or another. Finally, I should\u2026","rel":"","context":"In &quot;tech&quot;","block_context":{"text":"tech","link":"https:\/\/www.starkeith.net\/coredump\/category\/technology\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.starkeith.net\/coredump\/wp-content\/uploads\/\/2008\/05\/winnt-startup-150x150.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":835,"url":"https:\/\/www.starkeith.net\/coredump\/2007\/01\/05\/geek-humor\/","url_meta":{"origin":2572,"position":2},"title":"Geek Humor","author":"Keith Survell","date":"January 5, 2007","format":false,"excerpt":"\"Object-oriented kittens have no ->microwave() method, but real world microwave ovens use a procedural model.\"","rel":"","context":"In &quot;fun stuff&quot;","block_context":{"text":"fun stuff","link":"https:\/\/www.starkeith.net\/coredump\/category\/fun-stuff\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1009,"url":"https:\/\/www.starkeith.net\/coredump\/2007\/12\/19\/democracy-and-liberty\/","url_meta":{"origin":2572,"position":3},"title":"Democracy and Liberty","author":"Keith Survell","date":"December 19, 2007","format":false,"excerpt":"This little analogy, found in a signature on Slashdot, sums it up quite nicely: Democracy is two wolves and a sheep voting on what's for dinner. Liberty is a well-armed sheep contesting the vote.","rel":"","context":"In &quot;fun stuff&quot;","block_context":{"text":"fun stuff","link":"https:\/\/www.starkeith.net\/coredump\/category\/fun-stuff\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1092,"url":"https:\/\/www.starkeith.net\/coredump\/2008\/04\/25\/the-perry-bible-fellowship-a-webcomic\/","url_meta":{"origin":2572,"position":4},"title":"The Perry Bible Fellowship (a webcomic)","author":"Keith Survell","date":"April 25, 2008","format":false,"excerpt":"Ran across this one from a Slashdot user's signature: The Perry Bible Fellowship. It's pretty amusing... in a sick, twisted sort of way. Read with care!","rel":"","context":"In &quot;fun stuff&quot;","block_context":{"text":"fun stuff","link":"https:\/\/www.starkeith.net\/coredump\/category\/fun-stuff\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":260,"url":"https:\/\/www.starkeith.net\/coredump\/2004\/10\/14\/useful-debate-transcript\/","url_meta":{"origin":2572,"position":5},"title":"Useful Debate Transcript","author":"Keith Survell","date":"October 14, 2004","format":false,"excerpt":"Now that's more like it.","rel":"","context":"In &quot;fun stuff&quot;","block_context":{"text":"fun stuff","link":"https:\/\/www.starkeith.net\/coredump\/category\/fun-stuff\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.starkeith.net\/coredump\/wp-json\/wp\/v2\/posts\/2572","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.starkeith.net\/coredump\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.starkeith.net\/coredump\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.starkeith.net\/coredump\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.starkeith.net\/coredump\/wp-json\/wp\/v2\/comments?post=2572"}],"version-history":[{"count":0,"href":"https:\/\/www.starkeith.net\/coredump\/wp-json\/wp\/v2\/posts\/2572\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.starkeith.net\/coredump\/wp-json\/wp\/v2\/media?parent=2572"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.starkeith.net\/coredump\/wp-json\/wp\/v2\/categories?post=2572"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.starkeith.net\/coredump\/wp-json\/wp\/v2\/tags?post=2572"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}